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Casting animals in TV spots is nothing new, but 32 years ago, computer giant Commodore showed just how effective it could be.
In 1986, the computer mouse was still a newfangled device. Tasked with explaining how one worked, agency Ted Bates decided to hire the most logical demonstrator: a cat. As Adweek reported at the time, after auditioning 30 kittens (and firing a Siamese that “got skittish on the set”) producer Elaine Gold went with a white domestic short hair called Kitty One.
The
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