A-B Goes Grassroots in All-American 'Anthem'

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CHICAGO Anheuser-Busch is about to debut folksy TV ads in its bid to be more local by loosening compliance standards for its wholesaler network, giving distributors more flexibility to be entrepreneurs.

“Anthem,” a new spot from Omnicom Group’s DDB Chicago, debuts today on budweiser.com before airing during kickoff telecasts of the National Football League season.

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