A-B Expands Multicultural Outreach

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CHICAGO Anheuser-Busch has created two vice presidencies to lead its multicultural marketing charge.

Johnny Furr, vp of sales development and community affairs, will oversee African-American marketing efforts, and Henry Dominguez, vp of government affairs, West region, is the new vp of Hispanic marketing.

The appointments follow last week’s promotion of Bob Lachky to the newly created post of evp of global industry development, and the naming of new product development veteran Marlene Coulis to succeed him as vp of brand management and director of global creative.

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