Away Is Using Its Latest Round of Funding to Progress Further Into a Bricks-and-Clicks Strategy

Suitcase brand wants to open up 50 stores


With a fresh $100 million in the bank and a newly minted unicorn valuation of $1.4 billion, Away’s got a whole bag of ideas to cement its status as a brand.

Unsurprisingly, that includes further expanding its retail footprint to 50 stores over the next three years (the company currently has locations in seven cities). However, unlike traditional retailers, direct-to-consumer brands like Away can use retail as a means of expanding the brand experience, as opposed to just a selling channel, industry experts say.

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