Avocado Selfie Emojis Are Almost a Thing, Thanks to Avocados From Mexico’s Super Bowl Digital Push

The brand partnered with Inmoji on the work

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For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has also always given consideration to its digital Super Bowl-related presence, and this year will be no different.

Avocados From Mexico has already announced it will return to the Big Game for a fourth consecutive appearance, and now the brand is divulging its digital plan for Super Bowl LII.

The brand partnered with Inmoji, a company that creates clickable, branded icons, to bring a big part of the campaign to life.

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