Australian Ad Claims Nothing Closes the Generation Gap Like … Meat?

The campaign from Australian Lamb has caught the attention of a bewildered online audience

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An epic campaign to promote Australian Lamb claims that eating meat can bring together divided generations as they discover that they have more things in common than they realize.

The three-minute film, “The Generation Gap,” continues a series of annual ads from Australian Lamb, a brand originating from Meat & Livestock Australia. It has already garnered much attention online from astonished viewers, with around 300,000 views in two days on YouTube and more than 250,000 likes and 16,000 shares on TikTok.



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