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MediaAnalysisPlus has opened an office in New York and tapped Ed Rosenthal, previ ously director of business development at the former CIA Medianetwork, to head the office.
Rosenthal, who joins as a partner in the media-auditing firm, reunites with MAP CEO Jim Surmanek, who was managing director for CIA in Chicago and New York before leaving in 2001 to launch Denver-based MAP.
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