Audi's Feminist Super Bowl Ad Is a Father-Daughter Tale About Equal Pay

Automaker is out to #DriveProgress

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Audi aired one of the best ads of 2016 in a political environment—the flashy but lighthearted “Duel” spot played on the nights of all three presidential debates last year.

Now, for the Super Bowl, the automaker is getting political in a more pointed way, by supporting a progressive cause—pay equality—and promoting it with a father-daughter story from Venables Bell & Partners.

The 60-second commercial, “Daughter,” which pushes the Audi 2018 S5 Sportback vehicle at the end, will air during the third quarter of Sunday’s Super Bowl on Fox.

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