Audi's Feminist Super Bowl Ad Is a Father-Daughter Tale About Equal Pay

Automaker is out to #DriveProgress

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Audi aired one of the best ads of 2016 in a political environment—the flashy but lighthearted “Duel” spot played on the nights of all three presidential debates last year.

Now, for the Super Bowl, the automaker is getting political in a more pointed way, by supporting a progressive cause—pay equality—and promoting it with a father-daughter story from Venables Bell & Partners.

The 60-second commercial, “Daughter,” which pushes the Audi 2018 S5 Sportback vehicle at the end, will air during the third quarter of Sunday’s Super Bowl on Fox.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in