Audi's Ambitious Mixed-Reality Game Pushes the Limits of Branded VR

The futuristic activation is a promotional stunt for the automaker's electric car

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Audi is doubling down on the “Tron” part of its E-tron electric vehicle brand with a new “hyper-reality” experiential space that seems to channel the futuristic ethos of Disney’s classic sci-fi adventure film.

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