To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans

Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then spent a year and a half apprenticing as a body-piercing artist, and after that worked as a bartender in New Orleans' Bywater neighborhood. That is where, in 2012, he met someone from GumboLive, a creative think tank that had recently opened in town.