AT&T Appoints New CMO to Create an Ad Platform Focused on Transparency and Brand Safety

Kirk McDonald joins from PubMatic ahead of Time Warner merger

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

With the finalization of the Time Warner merger looming, AT&T has created a new advertising and analytics company, and it has appointed a new chief marketing officer to help lead the charge.

Kirk McDonald has joined AT&T’s new advertising and analytics company from ad-tech company PubMatic, where he served as president. Before PubMatic, McDonald was president of digital for Time Inc.

“Kirk brings invaluable experience in the media and advertising technology space,” Brian Lesser, CEO of AT&T Advertising and Analytics, said in a statement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in