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Looking back on it now, it’s clear that 2017 was a momentous year for marketing. Artificial intelligence moved from hype to driving unprecedented personalization. Companies began breaking down silos, recognizing that delivering a connected consumer experience requires teams working together. The past year was also paramount for data management, with companies tapping insights to better understand consumer behavior.
Advertising evolved too as marketers leveraged data to inform consumer engagement across all channels. And while email marketing has been around for a while, marketers continued to realize strong ROI by adding new capabilities such as dynamic page layouts and AI-informed journey creation.
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