At 3AM, Ghosts Come Out. So Do Free Meals at Burger King

How the brand is spookily (and cleverly) bringing attention to late-night delivery

We’ve all been there: it’s 3 AM and you’re wide awake. In the stillness of the night, each minute noise raises the hair on the back of your neck. Is it a late-arriving neighbor? The cat? A dangerous intruder? 3 AM is an inherently terrifying time.