Asos Kicks Off 3-Week TikTok Campaign in the U.K., U.S.

The #AySauce branded hashtag challenge will begin Aug. 31

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Online fashion retailer Asos kicked off a three-week campaign for the U.K. and U.S. on TikTok Monday.

The campaign includes an #AySauce branded hashtag challenge, in-feed ads, a bespoke music track and an interactive augmented reality experience created via TikTok’s branded effects.

Asos worked on the campaign with TikTok and marketing technology agency Byte, and it will include over 25 leading content creators in both countries, with a combined following of over 219 million, such as Jordan

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in