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Online fashion retailer Asos kicked off a three-week campaign for the U.K. and U.S. on TikTok Monday.
The campaign includes an #AySauce branded hashtag challenge, in-feed ads, a bespoke music track and an interactive augmented reality experience created via TikTok’s branded effects.
Asos worked on the campaign with TikTok and marketing technology agency Byte, and it will include over 25 leading content creators in both countries, with a combined following of over 219 million, such as Jordan
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