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In its new ad campaign, Lyon’s Restaurants introduces a feisty, spatula-wielding grandmother who’s on a mission to keep the chain serving high-quality food.
Two 30-second TV spots, created on a project basis by Asher & Partners, Los Angeles, pit “Grandma Lyon’s” against restaurant executives more interested in cost-cutting than quality.
The first spot opens with the executives saying company’s operations are “under new management.” “Mine,” announces Grandma Lyon’s, who walks into view. As the executives outline their commitment to quality and value–offering a quarter-pound prime rib for $9.99–Grandma
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