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Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry have reportedly shifted towards a more ethical approach, and more household names like Gap and Nike have followed suit.
But what the industry is lacking most in terms of sustainability is a response from the biggest culprit of environmental waste: the low-cost, high-volume fast-fashion retailer.
So
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