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The march of fake meat continues at the country’s fast food chains, with Taco Bell being the latest to join a movement that already includes its sister restaurants KFC and Pizza Hut.
Taco Bell, which has long touted its vegetarian-friendly options but was a curious holdout on plant-based protein, will work with Beyond Meat on as-yet-unnamed menu items expected to launch this year.
The partners aim to “create an innovative new plant-based protein” that will debut as a test before potentially becoming a permanent offering, according to the restaurant, which said in a statement that it zeroed in on Beyond Meat “as a category leader with a proven track record of attracting younger customers.”
Taco Bell follows in the footsteps of its Yum Brands siblings, KFC and Pizza Hut, where Beyond Meat’s products have proven to be a hit with consumers.
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