As More People Shop Online, Bubble Wrap Is Surging in Popularity Again

Found in millions of packages—as well as the Guinness World Records book

A few years ago, a video game company reached out to Sealed Air Corp. with a strange request: It wanted to license the trademarked name of Bubble Wrap for a stress-relieving app it was working on.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.