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A few years ago, a video game company reached out to Sealed Air Corp. with a strange request: It wanted to license the trademarked name of Bubble Wrap for a stress-relieving app it was working on.
A 2012 study by Kelton Research revealed that one minute of Bubble Wrap popping furnished the same stress-relieving effect as a 33-minute massage, so why not make an app for it? Unfortunately, things didn’t work out. “They couldn’t find a sound that was satisfying enough,” said Sealed Air vp of global brand and content marketing Jenn Grabenstetter.
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