As More People Shop Online, Bubble Wrap Is Surging in Popularity Again

Found in millions of packages—as well as the Guinness World Records book

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A few years ago, a video game company reached out to Sealed Air Corp. with a strange request: It wanted to license the trademarked name of Bubble Wrap for a stress-relieving app it was working on.

A 2012 study by Kelton Research revealed that one minute of Bubble Wrap popping furnished the same stress-relieving effect as a 33-minute massage, so why not make an app for it? Unfortunately, things didn’t work out. “They couldn’t find a sound that was satisfying enough,” said Sealed Air vp of global brand and content marketing Jenn Grabenstetter.

No

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.