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As brands and agencies dig into the work of meeting climate goals and emission-reduction targets, many are turning to outside experts for help. As such, over a third of businesses are hiring consultants to aid in ESG reporting processes, according to a 2022 report by GreenBiz.
In response, a new crop of businesses are springing up to meet that need—creating a sector that Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts University, has dubbed “Sustainability, Inc.”
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