As Big Business Pivots, It’s on Brands to Meet Consumer and Investor Demand

The corporate world is making promises these organizations need to keep

Over the past 40 years, two factors—technology and Wall Street—have totally rewritten how brands are built. Both drove us to short-term, transactional marketing.

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This story first appeared in the March 16, 2020, issue of Adweek magazine. Click here to subscribe.

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