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There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand’s largest ad campaign yet. It could speak to its crisp flavor, or high-quality processes, or its London heritage.
Actually, the brand and agency Ogilvy U.K. managed to cram all that in while still being delightfully entertaining, thanks to a combination of witty copywriting, pitch-perfect delivery and intensely detailed animation.
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