Artfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith Gin

Ogilvy U.K. balances dry wit with meticulous storytelling

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There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand’s largest ad campaign yet. It could speak to its crisp flavor, or high-quality processes, or its London heritage.

Actually, the brand and agency Ogilvy U.K. managed to cram all that in while still being delightfully entertaining, thanks to a combination of witty copywriting, pitch-perfect delivery and intensely detailed animation.

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