Artfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith Gin

Ogilvy U.K. balances dry wit with meticulous storytelling

There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand’s largest ad campaign yet. It could speak to its crisp flavor, or high-quality processes, or its London heritage.