Artfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith Gin

Ogilvy U.K. balances dry wit with meticulous storytelling

Mr. Swan wants to take you on a tour of Sipsmith's distillery, perfectly recreated in miniature. Sipsmith

There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand’s largest ad campaign yet. It could speak to its crisp flavor, or high-quality processes, or its London heritage.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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