Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand’s largest ad campaign yet. It could speak to its crisp flavor, or high-quality processes, or its London heritage.
Actually, the brand and agency Ogilvy U.K. managed to cram all that in while still being delightfully entertaining, thanks to a combination of witty copywriting, pitch-perfect delivery and intensely detailed animation.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in