Arnold Wins ESPN Mobile

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BOSTON ESPN has confirmed its selection of Havas’ Arnold to handle the introduction of its ESPN Mobile wireless sports service.

Sources pegged the ad budget at approximately $30 million. ESPN representative Ashley Swadel said spending will be “less,” but she declined to disclose billings. A decision in the review had been expected this week [Adweek Online, March 3].

ESPN

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in