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BOSTON ESPN has confirmed its selection of Havas’ Arnold to handle the introduction of its ESPN Mobile wireless sports service.
Sources pegged the ad budget at approximately $30 million. ESPN representative Ashley Swadel said spending will be “less,” but she declined to disclose billings. A decision in the review had been expected this week [Adweek Online, March 3].
ESPN in Bristol, Conn., chose Arnold “after a four-month review involving a select list of other creative and full-service agencies,” said Swadel.
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