Arnold Starts Hispanic Marketing Practice

Makes it part of the agency rather than a separate unit

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Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands.

Leading the new cross-cultural practice are Christopher Campos, as managing director, growth strategies and development; Marco Castro, as director of operations; and Hugo Castillo, as creative director. At Bravo, they held similar roles: Campos was md, Castro, director of integrated operations, and Castillo, cd.

The new offering at Arnold will be woven into all of the agency's disciplines, rather than run as a separate unit. Marketers will be able to get ads that cross all ethnicities or those that target the Spanish-language market specifically.

Arnold CEO Pam Hamlin described the trio as "best-in-class advertising professionals," adding, "They are an integrated part of our team, just like this capability is an integrated part of our services."

@ErikDOster Erik Oster is an agencies reporter for Adweek.