Arnold, Crispin, GSD&M Win American Legacy

WASHINGTON, D.C. The American Legacy Foundation has retained the incumbent team of Arnold and Crispin Porter + Bogusky for creative chores on its $50-60 million national anti-smoking account and has added GSD&M to its roster, the client confirmed.

Havas’ Arnold, Boston, and Maxxcom’s CP+B, Miami, will continue to work on youth prevention efforts while Omnicom’s GSD&M, Austin, Texas, will focus on smoking cessation, said Chris Cullen, executive vice president of marketing and communications at Legacy.

Legacy has crafted a number of efforts that target smokers of all ages, including a campaign focusing on women and smoking.

“The work that Arnold and CP+B have done has been fabulous and we have been inspired by the ideas that GSD&M brought to the table,” Cullen said.

The decision follows a review that along with the incumbent team and GSD&M also included Interpublic Group’s Campbell-Ewald, Warren Mich., and independent shop Wieden + Kennedy, Portland, Ore. Consultants with Pile and Co., Boston, guided the search.

The Washington, D.C.-based client in February moved media chores to independents Media Head and R.J. Palmer Media Services, both in New York. Media had been with Havas’ Arnold MPG, Boston.

A separate review for Legacy’s $2-4 million public relations business continues. Omnicom’s Porter Novelli, Washington, the incumbent, withdrew from the process; Havas’ Magnet Communications, New York, was cut last week. Remaining in contention: Omnicom’s Fleishman-Hillard, New York, and IPG shops Golin/Harris and MWW Group, East Rutherford, N.J.