BOSTON The American Legacy Foundation this week launches a TV spot titled “1200” as part of its national “Truth” anti-smoking campaign.
The commercial was fashioned by Legacy’s long-time agency team of Havas’ Arnold, Boston, and Maxxcom’s Crispin Porter + Bogusky, Miami.
The effort opens with shots of hundreds of young people, each with a number on his or her shirt. Gathered “outside a major tobacco company,” the teenagers simultaneously collapse “dead” onto the pavement. One kid is left standing, holding a sign that reads, “Tobacco kills 1,200 people a day.”
The
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