Arnold Adds Fuel, Food to Mix

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Arnold’s latest effort for Choice Hotels International is a $10 million “Gas, food, lodging” campaign that targets leisure travelers.

The campaign incorporates a special promotion that offers $5 in gas money and a McDonald’s Extra Value Meal to guests who stay two nights at any of 2400 properties operated by Choice Hotels.

“We’re selling the idea of embracing the positive rewards of travel instead of apologizing to people who are forced to travel,” said Bruce Gifford, creative director at the McLean, Va.,

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