Arnell Serves Tequila With a Twist

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Jose Cuervo has abandoned the legions of beautiful partygoers that populated its print ads to let consumers in on some trade secrets: the tequila can make you handsome, witty and improve your cell-phone reception.

Wink, wink.

Three executions created by Arnell Group in New York continue to employ the campaign’s black-and-white photography and tagline, “Vive Cuervo,” but have fun with wildly overstated ad claims.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in