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Reebok celebrates strong women and turns sweat into currency in the brand’s latest evolution of “Be More Human,” which first launched in 2015.
Actresses, athletes and businesswomen are surrounded by positive mantras to embolden other women to set goals, aim high and believe in themselves.
“While this is a campaign that elevates women, it is certainly not the first time Reebok has celebrated and supported women,” said Melanie Boulden, vice president of marketing at Reebok. “We were the first company to create a fitness shoe specifically for women, the iconic Freestyle sneaker, and to show that it was okay for women to have muscles, to sweat, at a time when this was not the norm.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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