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South by Southwest is turning 30 this year. The festival is known as a place where creatives—in music, film, marketing and branding, and more—can come to promote their work. It's a festival that's launched startups and helped elevate tech culture. But it's also a festival that some skeptics have argued has become overrun with brands and their activations.
What brands are y'all gonna see at #SXSW this year?
— Forrest Wilder (@Forrest4Trees) March 10, 2016
i'm going to sxsw this year to get up close and personal with some brands
— noah kulwin (@nkulw) March
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