Archer>Malmo Makes Heroes of Client's Customers

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Archer>Malmo’s new campaign for ServiceMaster Clean employs comic book and B-movie imagery to pitch janitorial and disaster restoration services.

The Memphis, Tenn., shop’s direct-mail effort is designed to jolt insurance adjusters and facilities managers away from the quality-of-service approach typically used to target their industries.

“Rather than chest-beat about how great the service is, we decided to focus on who the audience is,” said Archer>Malmo creative director Gary Backaus.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in