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NEW YORK Hewlett-Packard, the No. 1 PC seller in the world, is turning to animation for its latest Asia-Pacific interactive business-to-business push from Arc Worldwide in Singapore, part of Publicis Groupe’s Leo Burnett.
Designed around the high-end HP XW9400 business workstation, Arc has built a new Web site where aspiring animators can use a set of pre-made characters to make and submit short stop-motion films. The characters, developed by underground designer Pete Fowler, best known for his “Monsterisms” creations, can be placed against various backgrounds, perform a series of actions and speak dialogue entered by the user.
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