Arby’s Rolled Out a ‘Meat Bus’ Tour of NYC to Promote Its New Times Square Location

Hold on to your 10-gallon hats

'I'll tell you my secret," said Frank Ottomanelli, 71, holding up a freshly cut veal shank behind the counter of his family's storied New York deli. "Red meat and wine."

@stephpaterik stephanie.paterik@adweek.com Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}