Arby’s Rolled Out a ‘Meat Bus’ Tour of NYC to Promote Its New Times Square Location

Hold on to your 10-gallon hats

'I'll tell you my secret," said Frank Ottomanelli, 71, holding up a freshly cut veal shank behind the counter of his family's storied New York deli. "Red meat and wine."

@stephpaterik Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.