Aquafina, Sam's Club 'Return the Warmth'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Aquafina and Sam’s Club recently handed out 25,000 fleece jackets to 100 schools. What made this winter wear unusual was the fact that it was created from 189 million bottles collected as part of the “Share the warmth” program.

Local communities and schools were challenged to recycle 80 million plastic bottles during the “Great American cleanup,” which took place between March and May. The goal was far exceeded.

As a reward, the top 100 schools received the jackets and the top 50 received a $1,000 Sam’s Club gift card.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in