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NEW YORK When Barry Hoffman, Young & Rubicam’s managing partner and executive creative director, used George Rodrigue’s Blue Dog painting for a Xerox campaign in 2000, a thought struck him: how are other agencies using fine art in ads?
Three years of research and writing later, Hoffman answers that question in The Fine Art of Advertising (Stewart, Tabori & Chang) out this month, an eclectic survey of the uses and misuses of fine art in print ads.
Hoffman
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