Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Applebee’s last week launched the first ad campaign to run on Oh! Baby, the Oxygen network’s video-on-demand program service for parents. The 10- and 15-second ads, Applebee’s first VOD effort, will air through May and appear solely on the program Parentology. Applebee’s media agency, Publicis Groupe’s Starcom, orchestrated the campaign.
The three parties conceived and created the ads together and are also jointly funding a study to glean data on how viewers access, watch, recall and enjoy (or not) both the content and the spots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in