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In the early 1990s, AT&T famously predicted much of technology’s future in a Tom Selleck-narrated campaign called “You Will.” (See below to revisit the ads, which foresaw everything from remote learning to widespread WiFi.)
Today, Apple announced its new Apple Watch Series 6 with a sweepingly epic video that follows in the tradition of “You Will”—only to have the narrator (Helena Bonham Carter) be increasingly disappointed to learn that the future is already here.
“Imagine one day a tiny device with an optical sensor will send you an alert if your heart rate is too low,” she intones, quickly being corrected with the fact that the Apple Watch already has that ability.
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