Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl

When bad weather generates buzz

The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in the roofless MetLife Stadium). And it's no coincidence that the apparel brands with NFL partnerships are ready with a plethora of performance gear.

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