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A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging case brand Mophie.
In the "All Powerless" commercial from agency Deutsch L.A. (creators of Volkswagen's beloved 2011 Super Bowl ad, The Force), gravity ceases to function, penguins fly, fish fall from the skies, hurricanes blast across Nebraska, tsunamis pound Paris and—in keeping with the Big Game's penchant for animal high jinks—dogs walk their owners on leashes.
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