This Apocalyptic Super Bowl Ad for Mophie's Phone Chargers Features the Ultimate Cameo

Deutsch L.A. goes epic for one of the game's smallest brands

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging case brand Mophie.

In the "All Powerless" commercial from agency Deutsch L.A. (creators of Volkswagen's beloved 2011 Super Bowl ad, The Force), gravity ceases to function, penguins fly, fish fall from the skies, hurricanes blast across Nebraska, tsunamis pound Paris and—in keeping with the Big Game's penchant for animal high jinks—dogs walk their owners on leashes.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in