AOL Brings Devil to Smartphones, Tablets

Will rich-media banners bring end to lame mobile ads?

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More than 150 advertisers having run 700 campaigns on AOL's owned-and-operated properties using its Devil ad unit over the last 12 months. Now, AOL is bringing the interactive rich-media product to smartphones and tablets so that advertisers can run one campaign across all three screens simultaneously. AOL is expected to present the new Premium Formats for Mobile to media buyers on Wednesday at the company’s New York headquarters.

The triple-channel buy is “the culmination of my original vision,” said Greg Rogers, svp of premium formats at AOL and CEO of Pictela, which AOL acquired in December 2010 and whose technology powers the ads.



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