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Let’s cut to the chase: This is an ad about circumcision.
Why is this spot for Australian underwear brand Bonds about circumcision? Ostensibly, it’s because their underwear is comfortable for men who were snipped after birth or who still keep it au naturel, though it’s unclear whether that’s actually ever been an issue when it comes to boxers and briefs.
More likely, the ad from agency Clemenger BBDO Melbourne is meant to highlight the social shift away from circumcision in nations such as Australia and the United States while still being supportive of men who underwent the procedure.
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