Antique Cars Can Sell Anything—Even Boring Retirement Funds

How banks use the old classic automobile trick


Investment services have always had a tough time when it comes to marketing. For as much as we all want to amass piles of money, the idea of investing it for retirement is, well, boring as hell—at least to many people.

Banks know this, of course, and over the years they’ve tried out various techniques to get consumers’ attention. Some work and some don’t—but the one on display in the two ads here is an enduring classic: Nothing says prosperous retirement like a classic car in the garage.

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