Anti-War Group Seeks Cable Outlet

NEW YORK The media buyer handling the anti-war ad rejected this week by Comcast is negotiating with other cable television companies to get the spot on the air within the next few weeks.

Last week, Comcast rejected ads produced by a Princeton, N.J.-based group called the Anti-War Video Fund that it wanted to air during President Bush’s State of the Union speech. In a statement, Comcast said that the ad was rejected because it made “unsubstantiated claims.”

Philadelphia-based Comcast, the nation’s largest cable company with more than 21 million subscribers, did not return calls for comment, and its statement did not specify what the unsubstantiated claims were.

Peace Action had spent $5,000 to air the 30-second ad six times in the Washington, D.C., area by Comcast starting Tuesday, said Brian Sloman, CEO of Spectrum Marketing, the media buyer hired by the group.

The ad features about a dozen people;young and old, men and women, black and white;expressing their thoughts against a war in Iraq, their faces and voices fading into the next speaker. The camera then pulls back to show all the images morphing into an American flag. The tagline: “No war. Yes peace.”

“They don’t want to compromise their position editorially;and their sense is that there have been stronger statements made on the floor of the United Nations;and I have been told to find a new outlet,” Sloman said. “We do want to be in Washington, we want to be in New York.”

Sloman did not reveal which other cable operators he has contacted.