Anheuser-Busch Captures the Joy of Reconnecting Post-Lockdown in Aspirational Ad

The brand teams with Wieden+Kennedy for a short film to encourage vaccination

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As we approach major milestones in the ongoing battle against Covid-19, Anheuser-Busch is teaming with the White House to get more people vaccinated.

Via its “Let’s Grab a Beer” platform, the brand is promising a free beer, seltzer or nonalcoholic beverage to adults age 21 and up if the White House meets its recently announced goal of getting 70% of Americans vaccinated by the Fourth of July. In correspondence, it is launching a new video directed by Emmy-winning director Alex Prager and created in partnership with Wieden+Kennedy.

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