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Sometimes, screaming is necessary after a bad day—and Angry Birds is encouraging you to let it out.
The mobile game and film franchise is celebrating its 10th anniversary this year, and to drive buzz Angry Birds developer Rovio Entertainment partnered with agency Droga5 to launch “Bring the Anger,” an integrated marketing campaign that shows how anger can be a positive force for good.
The campaign kicks off with the launch of Rage Rider scooters, electric scooters that are powered by users who yell into a built-in microphone.
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