An 'Overwhelming' Underwear Aisle Inspired This Challenger Brand

What MeUndies and its CEO have learned 7 years in

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It describes itself has having “the world’s most comfortable undies.” But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn’t come solely from in-house designers, but from its “tribal-based community.” At the recent Brandweek: Challenger Brands event, Adweek tech reporter Lisa Lacy sat down with MeUndies founder and CEO Jonathan Shokrian about building a challenger brand, from the inside out.

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