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Key Insights
- Cyber November will begin by Nov. 4.
- Consumers will be much more tactical about in-store shopping.
- Early deals will help consumers spread out the cost of traditional celebrations in the wake of financial challenges.
- Shipping could get expensive, driving consumers even more toward pickup options.
When it comes to the holiday season, starting early has always been effective for both buyers and sellers. Retailers want to ensure they have goods in stock, along with media buys that will reach the right customers at the right moments.
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