Out of Home

A Knife Brand Brilliantly Used Rust to Create an Outdoor Ad Highlighting Its Durability

The corrosion of the outdoor ad is made to contrast with the product in the center

JCDecaux
By Patrick Kulp

August 18, 2020

Austrian manufacturer Tyrolit may have confused some people on the streets of Vienna when it first posted a blank sheet of metal bearing only a small brand name as a billboard.

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}