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A Knife Brand Brilliantly Used Rust to Create an Outdoor Ad Highlighting Its Durability

The corrosion of the outdoor ad is made to contrast with the product in the center

JCDecaux

By Patrick Kulp

August 18, 2020

Austrian manufacturer Tyrolit may have confused some people on the streets of Vienna when it first posted a blank sheet of metal bearing only a small brand name as a billboard.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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