An Alien Falls to Earth in the Spanish Lottery's Lovely 18-Minute Christmas Ad for 2017

Oscar winner Alejandro Amenábar directs 'Danielle'

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Blockbuster Christmas ads are mostly a British thing. But Spain has elbowed its way into the fun in recent years, thanks to one advertiser in particular—the Spanish Lottery, which has taken to rolling out long-form ads celebrating the hope and togetherness that its famously communal Christmas lottery represents.

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